Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager when it first came out we would encourage you to take a fresh look at the tool and investigate the new Google learning resources behind it which are rather good in our opinion.
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We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.
Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.