Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager when it first came out we would encourage you to take a fresh look at the tool and investigate the new Google learning resources behind it which are rather good in our opinion.
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On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
The sunsetting of Google Optimize leaves marketers in search of a new optimize solution, so we have put together this handy guide to the best alternatives.
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.