On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal.
We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online on social media use, internet use, digital marketing use and more in every country in the world.
Bringing you the latest stats in digital marketing, Simon explores the remarkable growth in digital adoption, the country with the biggest surge in internet users and its impact on the rest of the world.
We then turn our attention to Tiktok's continued expansion, and significant growth as a news source for younger audiences.
Our journey through the digital marketing landscape wouldn't be complete without discussnig search engines. Is Google retaining search volumes or losing the younger generation to social media networks? Stay tuned!
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Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.