The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing.
However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now.
Join us on our latest episode of the Digital Marketing Podcast as we break down GA4's Funnel Report, so you can see just how many users make it through each step of the online journey and which areas they might of dropped off, needing attention.
If you’re looking for some further GA4 guidance, we have a Masterclass coming up on 27th February.
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Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.