DIGITAL SKILLS BENCHMARK

The Digital Marketing Skills Benchmark is the only study of its type and scale that looks at skills across a wide range of industries and levels of seniority. Rather than being opinion based like many other studies, the core of the benchmark assesses the skills of thousands of individuals. The results are combined into an annual report published in partnership with the Chartered Institute of Marketing (CIM).

For individuals: our platform combines individual results, with objectives to create personalised learning plans that guide participants through the right courses and content.

For teams: the team report provides an industry benchmark that can be used to build digital marketing upskilling plans for your team.

WHAT IS THE PROCESS

For Individuals

For Individuals

1

Set up a free or paid account

1

Identify participants within team (up to 30 for free)

2

Identify your key areas of focus and learning objectives

2

Share link with participants

3

Answer the skills assessment quiz covering 13 digital marketing. These questions align your knowledge with industry best practice to identify your strengths and weaknesses

3

Participants set up a free account

4

See your results and get your personalised learning plan addressing skills gaps or areas where you'd like to increase confidence

4

Participants complete benchmark

5

You can adjust your results and retake the benchmark unlimited times and track your progress

5

Receive a team skills report identifying strengths and weaknesses across all areas of digital marketing within the team