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Answer Engine Optimisation Hands-On Online Masterclass

î Answer Engine Optimisation Hands-On Online Masterclass

16 Oct 2026 09:30 GMT +1 (Duration: 3 hours)

å Learn the skills in demand!

Search is changing fast. Google AI Overviews, ChatGPT, Perplexity, and Gemini are now answering queries directly, often without sending the user to your website. This three-hour masterclass shows you how to earn visibility in this new layer of search and how to keep your content discoverable when traditional click-through is no longer guaranteed.

You will learn how AI engines select and synthesise sources, how to structure content for citation rather than just ranking, and how to measure visibility when traditional rank tracking no longer applies. We will cover AEO across Google, ChatGPT, Perplexity, and Gemini, with practical examples and a framework you can apply across your existing content.

Build the confidence to optimise content for AI-driven answer engines and conversational search

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é Course Outline

  • How AI search engines actually work: retrieval, ranking, citation, and synthesis
  • The difference between traditional SEO and AEO: what carries over and what does not
  • Auditing your current AEO visibility across Google AIO, ChatGPT, Perplexity, and Gemini
  • Content structures that AI engines prefer: definitions, comparisons, and structured answers
  • Schema, semantic HTML, and entity optimisation for AEO
  • E-E-A-T signals at the page level: getting cited, not just crawled
  • The role of off-site signals: forums, community sites, Reddit, YouTube, and review sources
  • Measuring AEO visibility: the tools, methods, and metrics that actually work
  • Adapting your content strategy for an AI-mediated search environment
  • A practical 30/60/90 day AEO plan for your site

Build the confidence to optimise content for AI-driven answer engines and conversational search

Book now

¥ Your trainer

ü Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

å Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Build the confidence to optimise content for AI-driven answer engines and conversational search

Book now

å Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s å first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ¥ New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately é generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what é best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Build the confidence to optimise content for AI-driven answer engines and conversational search

Book now