Digital Strategy

This guide will take you through some tips and tools that will help you create effective personas, from persona templates to a facial image generator.

We speak to Mark Miller and Ted Vaughn, authors of “Culture Built My Brand” and learn how to better quantify, measure and build awesome and inspiring company culture that drives outstanding results.

Daniel and Ciaran share some of their favourite recently discovered tools for helping you with email.

Target Internet has chosen their Top 9 Digital Marketing books that they believe that every marketer should read. It was tough, but here is our selection.

Is your CRM the joy or your day or the bain of it? Does your CRM build relationships or hamper them? We share the journey we have been on to find the right CRM

Want to approach strategy? We speak to Marketing strategist Mark Pollard of Sweathead Podcast fame, and get his unique take on uncovering the truth behind great strategy.

QR codes were once written off by marketers as little more than a curiosity: an unreliable tech that promised much but failed to deliver the intended customer experience.

Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that's in harmony with your marketing strategy.

Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts about their latest big idea, “The Triple R Technique” and walks us through how to use it.

Cookies have been a key component of the web since the mid-nineties – but could this divisive tracking technology soon crumble into internet history?

Learn the benefits of using QR codes within your marketing campaigns. Understand the different types of QR codes, how to create your own and our top tips.

Daniel and Ciaran are back for the new year and re-evaluating their focus and what is important this year, exploring effective email practice and Conversion Rate Optimization.