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Online Advertising

Display Advertising & The User Journey
Display advertising can be a great way to reach your target market, but it’s often difficult to measure how effective these campaigns are.
Does Digital Advertising Work?
Daniel and Ciaran explore their thoughts on the question " Does Digital Advertising Work? The resulting conversation isn't as clear cut as you might think.
A marketer’s guide to first-party cookies
What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers
Learn Affiliate Marketing
We speak to a specialist in Affiliate Marketing, Bruce Clayton from Optimus Performance Marketing.
Custom Audiences and Retargeting
We explore more effective retargeting. Daniel shares with us how to build better audiences and target your campaign more effectively
Creating Engaging Digital Advertising in 2018
Ciaran speaks to Richard Jones, the CEO of digital marketing platform Wayin to discuss some of the challenges marketers face when trying to connect
What Makes An Effective Video Advertising Campaign?
We explore what makes a great video Ad with a look at Ads from different brands around the globe and work out the key ingredients for success with your brand video advertising.
The Digital Marketing Podcast Episode 158 Test Everything
Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing.
The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?
Do you fully understand how good an experience your advert campaigns are driving? How effective is your Ad tech in delivering effective campaigns that are not just plain annoying?
How Good is Your Customer Ad Experience?
We explore recent updates Google have made that encourage better ad experiences for online users. Is your brand's Ad experience worthy of your customers?
A Practical Guide to Using Snapchat for Marketing
Is Snapchat an effective marketing channel for you? Read our guide to Snapchat marketing and learn effective paid and organic techniques.
The Digital Marketing Guide to Web Cookies
What are web cookies? How do they work, and how you can use them to add value for yourself and customers? All presented in a series of *ahem* bite-sized chunks.
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