Every digital strategy model has an “Insights” stage, where we collect and analyse information about the environment we are operating in. This is often referred to as the “Situational Analysis” in models like PR Smith’s SOSTAC® Plan and gives is the strategic insights we need to make sensible strategic, tactical and resource plans. We’ve compiled a list of what we think are the 10 best Strategic Insights Tools for Digital Marketing (both paid and free):

Global Web Index
Google Trends
Mobile Planet
Keyword Planner
Twtrand(now Klear)
Consumer Barometer
We Are Social


SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning &
becoming a SOSTAC® Certified Planner visit www.SOSTAC.org .