Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply.
Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and what skills you really need to learn in order to boost your digital marketing efforts. Tune in today!
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In this episode of the Digital Marketing Podcast, Daniel is joined by the Global VP of Marketing at the Coca-Cola Company to talk about Fanta's resurgence and latest global marketing campaign.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.