Daniel talks us through SPAM, Bacn and how to radically boost your email lists performance by applying some clever basic segmentation techniques. Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.
Email Segments discussed in case you missed them:
>Low open high click – stimulate open
>High open low click – stimulate click
>High both open high click – ( these are your email champions)
>Low open / low click – trigger a reactivation process.
Download Episode 59
Listen, subscribe or get in contact
In this episode we explore one of the biggest shifts in digital marketing: the move from traditional keyword searches towards AI-powered conversations, recommendations and personalised discovery.
In this episode of The Digital Marketing Podcast, Daniel Rowles explores how artificial intelligence is making it possible to automate entire marketing workflows, and why this could fundamentally change the way we structure marketing teams.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.