In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include:
Discover the magic of "power words" and how small changes can significantly impact open rates.
Learn why overusing certain words, like "discover," can diminish their effectiveness over time.
Explore data-driven insights on using seasonal terms like "trends" or "forecasts" to boost engagement.
Learn how mid-line capitalisation can enhance scannability.
Insights into using personalisation effectively without breaking trust.
The power of phrases like "You're invited" to increase open rates, with advice on maintaining integrity.
Why comparisons like "How do you measure up?" spark curiosity and engagement.
The team also shares practical tools to test and optimise email performance, plus plenty of tips on maintaining audience trust and balancing creativity with authenticity in email campaigns.
Useful Links:
https://subjectline.com/
Do This Not That Podcast
Guide to Headline Writing
Email On Acid
McRib Campaign
Oatly Campaign
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