In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include:
Discover the magic of "power words" and how small changes can significantly impact open rates.
Learn why overusing certain words, like "discover," can diminish their effectiveness over time.
Explore data-driven insights on using seasonal terms like "trends" or "forecasts" to boost engagement.
Learn how mid-line capitalisation can enhance scannability.
Insights into using personalisation effectively without breaking trust.
The power of phrases like "You're invited" to increase open rates, with advice on maintaining integrity.
Why comparisons like "How do you measure up?" spark curiosity and engagement.
The team also shares practical tools to test and optimise email performance, plus plenty of tips on maintaining audience trust and balancing creativity with authenticity in email campaigns.
Useful Links:
https://subjectline.com/
Do This Not That Podcast
Guide to Headline Writing
Email On Acid
McRib Campaign
Oatly Campaign
Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Listen, subscribe or get in contact
In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise their five favourite alternatives to Google Analytics to match your analytics goals, to help you decide which software is right for you.
Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.