In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game.
We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape.
We also breakdown the new Email Sender Guidelines, so you're up to date on the best practices on spam, authenticity and unsubscribe rules.
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This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.