In this episode, Daniel, Ciaran and Louise kickstart their new monthly news digests, where they will be rounding up all of the latest digital marketing news and bringing it to you all in one place, to ensure that you are kept up-to-date.
The team discuss Publisher Advertiser Identity Reconciliation, or PAIR, a new first-party data solution that gives publishers and advertisers the option to securely and privately reconcile their first-party data for users who have visited both an advertiser's and a publisher's site. Third-party cookies who?
They also get take a dive into the Metaverse talking all things avatar's and Meta Quest Pro. And, another month, another new TikTok feature with the introduction of TikTok Now, their BeReal-inspired app (or copy and paste).