We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024!
With the phase-out of third-party cookies looming, the cookieless future is fast approaching... join us as we discuss how you can prepare for its impact on digital marketing. We also discuss other emerging trends for 2024, the rise of voice, image and video search, private GPTs and AI (of course) and new types of web interface! Tune in today.
We'd love to hear any of your predicted digital marketing trends for 2024 or any feedback on the show you may have. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
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In this episode of the Digital Marketing Podcast, the team discuss some of their favourite SEO and AI tools to help your content cut above the noise, as well as the findings of a new report on AI training data.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.