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Welcome to our latest digital marketing news update that we publish every two weeks. You can read the article below or, if you'd rather listen, click the player above. We'd love to know what you think of this format.
TikTok has released its latest TikTok Trending report
TikTok is home to a huge amount of social media trends that go by month after month. Following a demure and mindful summer of Gen Z marketing scripts, TikTok’s latest trending report takes a sneak peak into some of the trends that you need to keep an eye on and have already started growing this Autumn.
From Autumn aesthetics and home comforts, to #BookTok and Filipino Feasts, the report is a great way to get some insights into what themes and topics to leverage and keep in mind when creating sharable content.
Read more of TikTok’s trending report here.
Instagram is rolling out public comments on stories
Instagram has added a new comments feature to stories as engagement with the feature continues to increase, making the feature more community-focused rather than straight direct to user.
Users can choose to turn off commenting on stories if they’d rather not have this as an option, and although anyone who watches the story can view the comments, only accounts that you follow and follow you back can leave one.
Read more about comments on Instagram stories here.
Australia planning social media ban for children
Australia plans to set a minimum age limit for children using social media due to concerns related to mental and physical health. The Prime Minister said his government would run an age verification trial before introducing age minimum laws this year. Although not confirmed, the age is estimated to be between 14 and 16 years.
This would make Australia one of the first countries in the world to introduce an age restriction on social media usage, but the idea has not come without its backlash, especially from digital rights activists who are concerned it could drive dangerous online activity.
Read more about the potential social media ban here.
Google announces AI advances for advertisers
At one of Europe’s top digital marketing events, Google announced a new range of AI updates for Google ads.
One of the updates mentioned is that Google is expanding its AI ad building tools to more languages, including German, French and Spanish in the coming months.
Google also confirmed it’s making its AI image editing tools available in more campaign types, which has previously only been available when creating Performance Max Campaigns. You’ll soon be able to use the tool when creating Search, App, Demand Gen and Display campaigns.