Podcasting is becoming an increasingly popular channel for organisations to connect with their audience on a deeper, more intimate level, that is hard to find with more traditional channels.
Podcast listeners can tune in no matter where they are or what they are doing with no time or date scope, meaning businesses can reach their users at more convenient times for them.
In today’s ‘So’ video, the team discuss what makes a podcast successful and the different format options you can consider to make the most out of your content.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Step‑by‑step prompt frameworks for improving existing content marketing, including why it works, workflow, a ready‑to‑copy prompt, and what to measure next.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.