Social media measurement is imperative in assessing the impact of your social media activity, and tracking the right metrics will help you discover how your campaigns are contributing to your overall business objectives and what action needs to be taken to improve them.
In today’s ‘So’ video, the team discuss vanity metrics, types of measurement and how to connect social media to your business objectives.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.