Ciaran talks again to Steely Eye, a digital agency in London who specializes in creating great mobile web campaigns and strategies. We discuss responsive design as a mobile web solution, HTML scraped mobile sites and their downside and Steely Eye’s own CMS system that enables the ultimate customized customer journey based on user context and location. We also discuss Apps and their part in mobile, and Ciaran manages to work QR codes into the discussion once more. We also ask Steely Eye’s view on the future of mobile web and what it has in stall for us
Download Episode 71
Listen, subscribe or get in contact
In this episode we explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging.
In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison to better understand what we really need to be paying attention to, to understand and influence people’s buying decisions.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.