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Relevant Links
Experian Marketing Services website
Article on Google's cookie turnaround
Article on cookieless targeting alternatives
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
Ciaran's guest today is Charlie Blake Thomas, CEO of EyeQuant, a platform that combines advanced neuroscientific research, artificial intelligence and neural network modeling to simulate how users will react to your design work.
Evaluate the capabilities of ChatGPT, DeepSeek, and Google’s Gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.