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Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?

Episode 399 The Digital Marketing Podcast

Digital Strategy Analytics & Data Podcast

32 mins

In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt.

As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world.

If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now!

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Relevant Links

Experian Marketing Services website

Article on Google's cookie turnaround

Article on cookieless targeting alternatives

Articel on publisher strategies post-cookies

Danny's LinkedIn

Colin's LinkedIn

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