Daniel and Ciaran kick off a new ongoing 101 learning series with a 101 introduction to website analytics. Learn how best to utilize your analytics package to advance your online marketing. Covering:- Page Tagging/ Log files, Keyword reports, Bounce Rates, Time on site, Advanced Segments, Event Tracking, Home Page Corporate Warfare Tactics, Benchmarking, Intelligence, In Page analytics, Google Conversion University, Web Analytics 2.0s, and Goals.
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In this episode we explore one of the biggest shifts in digital marketing: the move from traditional keyword searches towards AI-powered conversations, recommendations and personalised discovery.
In this episode of The Digital Marketing Podcast, Daniel Rowles explores how artificial intelligence is making it possible to automate entire marketing workflows, and why this could fundamentally change the way we structure marketing teams.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.