Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly.
Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more.
Do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Listen, subscribe or get in contact
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.