Daniel and Ciaran cover some bonus material from our recent interview on email marketing. Ciaran explores Philip Storey’s predictions for what may develop to fruition in the email marketing space in 2021, including Amp for Email.
Also, Philip shares with us a fantasy he has around pay-to-subscribe emails from brands. Could that become a thing? Stranger things have happened, and it is an interesting idea. If the content is strong enough, then why not?
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Daniel and Ciaran explore the challenges of email deliverability. It's not enough to just send emails - you need to engage your subscribers from every possible angle, starting with their first impression when they open it up!