Daniel and Ciaran explore the slightly controversial subject of link building techniques. Inspired by a post one of our LinkedIn group members shared, we decided we should explore some the link building techniques we’ve come across and debate how useful they are in terms of adding value to what you do.
In our opinion, effective link building is all about adding value around the content you link from and to. It shouldn’t be about gaming algorithms, but as you will see, some of these techniques fall between those two objectives depending on how you approach them.
We’d love to hear what you think good link building is about and which techniques you find work. Any mentioned here you don’t think we should have covered? Get in touch and let us know. We’d love to hear from you.
Useful Links
Omer Ilyasli’s post on his link building techniques research
Target Internet Digital Marketing Benchmark
Ahrefs Blog post on LInk Reclamation.
Ciaran’s in-depth article on QR codes
Listen, subscribe or get in contact
We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.
In this episode we explore one of the biggest shifts in digital marketing: the move from traditional keyword searches towards AI-powered conversations, recommendations and personalised discovery.
In this episode of The Digital Marketing Podcast, Daniel Rowles explores how artificial intelligence is making it possible to automate entire marketing workflows, and why this could fundamentally change the way we structure marketing teams.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.