If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one.
In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online.
If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today.
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