Ciaran talks with Ed Robinson, creative director at leading UK viral video agency The Viral Factory. In part I ,we explore some of the history of the Viral factory and their creations over the last 10 years. Ed gives us a great overview of the viral phenomenon and explains how you create everything from insect-sized custard pies to building the worlds fastest domestic computer. And we get an ingredients list for the worlds ultimate viral cake mix.
We have uploaded examples from the viral factory that we have discussed to the following YouTube playlist:
http://www.youtube.com/view_play_list?p=5CA8659693031B5A
Download Episode 12
Listen, subscribe or get in contact
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.
The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.