Ciaran interviews Ash Roots, Director of Digital at the Direct Line group to get his unique and innovative take on building the team, environment and culture to solve the challenges posed by the digital Insurance industry of tomorrow. Passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web Ash and his team are busy transforming all of Direct Line Group’s digital properties.
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In this episode of the Digital Marketing Podcast, Daniel is joined by the Global VP of Marketing at the Coca-Cola Company to talk about Fanta's resurgence and latest global marketing campaign.
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