Ciaran interviews Ash Roots, Director of Digital at the Direct Line group to get his unique and innovative take on building the team, environment and culture to solve the challenges posed by the digital Insurance industry of tomorrow. Passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web Ash and his team are busy transforming all of Direct Line Group’s digital properties.
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In this episode we cover everything from ChatGPT’s new operator functions to Google’s AI-powered search evolution, with insight on how AI is reshaping digital marketing roles, content, advertising, and SEO.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.