With out a digital marketing strategy, it might be easy to become ‘directionless’ with no goal to work towards. Implementing a marketing strategy helps you develop the right products and campaigns for your target audience.
In this week’s ‘So’ video, the team discuss what a digital marketing strategy is, the GOST framework and how a strategy is implemented and used in practice.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.
In this episode we explore one of the biggest shifts in digital marketing: the move from traditional keyword searches towards AI-powered conversations, recommendations and personalised discovery.
In this episode of The Digital Marketing Podcast, Daniel Rowles explores how artificial intelligence is making it possible to automate entire marketing workflows, and why this could fundamentally change the way we structure marketing teams.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.