"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science.
Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode!
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Useful links
The Illusion of Choice - Richard Shotton
The Choice Factory - Richard Shotton
Astroten Behavioural Science Consultancy
Behavioural Science Training Course (apply discount code "DMP10")
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