OKRs (Objectives and Key Results) are a goal-setting methodology to help teams set and achieve measurable goals, and they work just as well for top-level decision makers as well as individual team members and contributors.
Listen in to today’s So’ video as we discuss the meaning of OKRs, how they can be implemented and an example of them in practice.
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In this episode we explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.