Episode 35,
It’s our birthday edition. We have been going for a whole year, so we thought we would take a look at what we have done over the past year, what has worked and what we have learned, and in the process share some of our stats and learning with you all. We talk through our top 5 episodes, plus our top five Target Internet online articles. We also discuss Facebook Edgerank, Ciaran gratuitously plugs his QR code article, and we encourage you to join in on our Facebook and Linked-In groups.
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.