Social media can mean very different things to different people based on factors such as their interests, their lifestyle – and often their age.
Although overall social media usage has changed dramatically post-covid, there are still large demographical differences between the way users behave online which can help marketers make important decisions when deciding on their social media strategy.
In this podcast episode, Daniel, Ciaran and Louise discuss the differences in the way generations use social media and how you can factor age groups into your social media strategy.
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Our full report on the way different age groups use social media
Listen, subscribe or get in contact