With Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to supercharge your data tracking and analysis.
Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you.
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Voting is also now open for the Digital Marketing Toolkit Awards! Make sure to vote ensure your favourite tool has the best chance of winning in their category. The winners will be announced on a special podcast episode on 29th September. Good luck!
GA4 Masterclass
We have a brand new GA4 Masterclass on 13th Septemeber 2023 for those who want to learn how to unlock GA4 to its full potential. This is a popular course so book now to avoid missing out.
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Ciaran's guest today is Charlie Blake Thomas, CEO of EyeQuant, a platform that combines advanced neuroscientific research, artificial intelligence and neural network modeling to simulate how users will react to your design work.
Evaluate the capabilities of ChatGPT, DeepSeek, and Google’s Gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.