29th June 2023 09:30am BST - £100 per person
Google Analytics 4 (GA4) is the latest version of Google Analytics. It differs greatly from the older Universal Analytics (GA3) platform in terms of its features and the data it collects.
The October 2020 launch of GA4 may have passed you by. Currently, the new platform is still available in parallel with the previous iteration of GA, Universal Analytics, and so many account-holders have ignored GA4 and kept using Universal Analytics – a platform they know and like.
Google have now announced that on July 1st 2023, Google will stop processing new hits for Universal Analytics, so you should consider getting GA4 set up to run alongside your current analytics.
The focus of this GA4 online training course will be getting familiar with the core reports and functionality of GA4 Analytics:
Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio
Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.
We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.
To book your place on 29th June 2023, please click here
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