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GA4 Masterclass

é GA4 Masterclass

22nd November 2023 09:30am BST - £100 per person

î What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google Analytics. It differs greatly from the older Universal Analytics (GA3) platform in terms of its features and the data it collects.

The October 2020 launch of GA4 and July 2023 sunsetting of Universal Analytics may have completely passed you by. As Universal Analytics is no longer processing hits, it’s important to get familiar with the new Google Analytics 4 as your default for measuring traffic and engagement across your website, especially as it differs so much from Universal Analytics.

Join us for this online GA4 Masterclass with Daniel Rowles and ø learn all about how GA4 differs from Universal Analytics, how to é implement it, and how to ø use it to its full potential

Book now

é Course outline

The focus of this GA4 online training course will be getting familiar with the core reports and functionality of GA4 Analytics:

  • Understanding key differences between Universal Analytics and GA4
  • Important settings in GA4
  • Understanding and organising events in GA4 – automatic events, enhanced measurement events, recommended events, custom events
  • Working with standard GA4 reports – understanding dimensions and metrics, acquisition reports, engagement reports, monetization and demographic reports
  • Customising standard reports
  • Working with custom reports
  • Marketing campaigns and attribution – working with UTM parameters, default channel groupings, attribution settings, models and data-driven attribution, model comparisons and conversion paths
  • Our tips on basic GA4 configuration and setup* - setting up a measurement plan, common platform plugins, outsourcing manual integration, fault finding using GA4 debug mode / Tag Manager preview mode, GA4 Debugger, sources for further learning on configuration and implementation
  • * Please note that getting set up on Google Analytics 4 is typically tailored and different for every website and content management platform. Although we will touch on basic setup and troubleshooting tools within this session, if you are starting from scratch we would recommend approaching an agency or developer to assist you in getting your website and content management system correctly recording visitor data in GA4.

Join us for this online GA4 Masterclass with Daniel Rowles and ü learn all about how GA4 differs from Universal Analytics, how to å implement it, and how to ü use it to its full potential

Book now

é Your trainer

ø Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

ø Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Join us for this online GA4 Masterclass with Daniel Rowles and î learn all about how GA4 differs from Universal Analytics, how to ø implement it, and how to ¥ use it to its full potential

Book now

ø Team bookings

To book your place on 22nd November 2023, please click here

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ø first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. å New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ü generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ø best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Join us for this online GA4 Masterclass with Daniel Rowles and ü learn all about how GA4 differs from Universal Analytics, how to é implement it, and how to î use it to its full potential

Book now