Google Analytics 4 (GA4) is the latest version of Google Analytics. It differs greatly from the older Universal Analytics (GA3) platform in terms of its features and the data it collects.
The October 2020 launch of GA4 and July 2023 sunsetting of Universal Analytics may have completely passed you by. As Universal Analytics is no longer processing hits, it’s important to get familiar with the new Google Analytics 4 as your default for measuring traffic and engagement across your website, especially as it differs so much from Universal Analytics.
The focus of this GA4 online training course will be getting familiar with the core reports and functionality of GA4 Analytics:
Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio
Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.
We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.
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