Generate a Customer Journey Map by entering your target persona and a few details about your organistion. You can then also generate content ideas and run a gap analysis. All fields are editable, you can regenerate your persona image, and then save or print your persona. For best results when saving as a PDF, change the paper size to A3.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.