Episode 64, Ciaran speaks to Matthew Yeomans from Social Media influence, and the man behind a brilliant new Ebook #Fail The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co-authored with fellow Social Media Influence co-founder Bernhard Warner.
Matthew walks us through some of the most famous social media fails, and we ask him what common factors these digital PR disasters have in common and the look at the checks and systems we should all be putting in place to avoid stepping on the same PR landmines.
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