Agile Marketing Hands-On

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.

Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing.

The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight.

Together, they explore how this approach helps businesses:

Build high-performing campaigns under intense time constraints
Cut through campaign chaos and internal delays
Deliver strategic focus without sacrificing speed
Align stakeholders quickly around a shared goal
Create minimum viable campaigns (MVCs) that actually launch

More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment.

They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking.

This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, stakeholder alignment, and clear, testable outcomes.

Key Takeaways:

Why agile principles need evolution for modern marketing
How 5-day sprints help teams go from messy ideas to market-ready campaigns
The crucial role of stakeholder alignment and constrained planning
How AI can complement (not replace) creative strategy
How to build minimum viable campaigns with maximum impact
Why fast isn’t enough—campaigns must be focused and aligned

Whether you’re a CMO looking for a faster way to deliver results, or a team lead trying to cut through the clutter, this episode offers an inspiring look at what marketing agility really looks like in action.