Fresh from his research into Mobile marketing for his recently released book on the subject, Daniel talks us through the essential techniques to get your app featured in App stores including App Store Optimisation and how to harness word of mouth marketing to full effect.
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.