Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content. Ciaran talks us through Google Tag Manager and how to use it to more efficiently manage all your pieces of tracking code, which is specially useful for WordPress sites. We also introduce you to the Google Tag Assistant Chrome plugin to check you have your tags and code set up correctly.
Google Analytics
Google Tag Manager
Google Tag Assistant
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On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.