Daniel and Ciaran walk us through some more tools and tips that have grabbed their attention over the last few months. We explore a mind-mapping and diagram tool that’s great for site maps, a great Google penalty checker tool, a free cloud based graphics editor and explore parallax websites. There is also another bad impression from Ciaran and he defines a new technical term “Texty Bad Boy”.
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.