Daniel catches up with Kelvin Newman who runs the highly successful Brighton SEO event. BrightonSEO sets itself apart from other events by filling its time with bags of personality and fun ( other digital marketing events take note!) Kelvin, who you may know from the Internet Marketing Podcast created this event with some like minded SEO friends a few years ago. We explore how the event came to life and hear some behind the scenes stories from the event archives.
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Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.