Daniel talks to digital marketing author, trainer and consultant Dr Dave Chaffey about how you should create a digital business strategy using PR Smith’s SOSTAC® Plan and Dave’s RACE framework to give your business the edge. If you haven’t already, check out Dave Chaffey’s Smart Insights digital strategy advice” site which is packed full of useful digital guidance, advice, time-saving templates and a generous dose of pure inspiration. Dave recommends this free digital marketing health check as a starting point.