Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modelling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?” We explore what Attribution modelling is? How it helps? How can you implement it effectively? and briefly discuss researching the fabulous fandango tools that are there to help you achieve this marketing sales utopian nirvana:-)
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.