We interview Dr Crispin Butteriss from Bang the Table in Australia, a community engagement company who published 100 ideas to help engage your online community. We explore how releasing a free book has created a global PR buzz and talk about best practice for online community engagement.
Visit www.bangthetable.com for more information on their work, and to grab yourself a free copy of their book.
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In this episode of the Digital Marketing Podcast, Daniel is joined by the Global VP of Marketing at the Coca-Cola Company to talk about Fanta's resurgence and latest global marketing campaign.
In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.