We interview Dr Crispin Butteriss from Bang the Table in Australia, a community engagement company who published 100 ideas to help engage your online community. We explore how releasing a free book has created a global PR buzz and talk about best practice for online community engagement.
Visit www.bangthetable.com for more information on their work, and to grab yourself a free copy of their book.
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
In this episode we explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.