Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode, we explore:- Event Tracking, Real-Time Reporting, Visitor Flow and Goal Flow Visualization, Multi-channel Funnels and Attribution, Mobile reporting, Custom Dashboards, Encrypted Search, Keyword Clouds, and how to link GA to your Google Webmaster Tools.
Google Conversion University
http://www.google.com/support/conversionuniversity
Also… be sure to check out the Google Analytics video. We posted it recently on our Google and Facebook pages. It will make you smile.
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If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.