Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode, we explore:- Event Tracking, Real-Time Reporting, Visitor Flow and Goal Flow Visualization, Multi-channel Funnels and Attribution, Mobile reporting, Custom Dashboards, Encrypted Search, Keyword Clouds, and how to link GA to your Google Webmaster Tools.
Google Conversion University
http://www.google.com/support/conversionuniversity
Also… be sure to check out the Google Analytics video. We posted it recently on our Google and Facebook pages. It will make you smile.
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Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.
In this episode teh team introduces us to the process of Vibe Coding , leveraging AI to make app creation accessible to anyone, regardless of coding experience.
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