Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode, we explore:- Event Tracking, Real-Time Reporting, Visitor Flow and Goal Flow Visualization, Multi-channel Funnels and Attribution, Mobile reporting, Custom Dashboards, Encrypted Search, Keyword Clouds, and how to link GA to your Google Webmaster Tools.
Google Conversion University
http://www.google.com/support/conversionuniversity
Also… be sure to check out the Google Analytics video. We posted it recently on our Google and Facebook pages. It will make you smile.
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We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.
Ciaran's guest today is Charlie Blake Thomas, CEO of EyeQuant, a platform that combines advanced neuroscientific research, artificial intelligence and neural network modeling to simulate how users will react to your design work.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
In this episode the team explore what it really means to thrive in an era of complexity, burnout, and constant disruption using the regenerative marketing approach.