In this episode of the Digital Marketing Podcast, we start off with a podcast recommendation for you, the UpFlip Podcast. The Upflip podcast is stories, directly from the business founder, of how they grew their business. We've found it really inspiring - it explores all sorts of business ideas but is brutally honest and there are some great human stories. Make sure to check it out.
The team then discuss GA4 and its customisation features, including performance max campaigns, standard reports, editing standard reports and using the 'explore' section.
We have are also running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform.
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Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.