Note Since recording and publishing this episode Microsoft have stopped this project. But you can find out more about this project and what it did on this Wikipedia article on Microsoft Tag

Back in August Ciaran spoke with Microsoft,  about TAG, Microsoft’s free eye-catching mobile 2d code which is setting the standard in the race to engage with smartphone users. With  Microsoft TAG you can personalise the customer experience while building your brand and enjoying a raft of valuable campaign metrics and reporting tools that standard QR codes cant hold a candle to.  

Discover  Microsoft TAG: The next generation technology for your mobile campaigns -Part 1

With TAG you can deliver a richer mobile experience by customizing it based on a consumer’s unique smartphone ID and the number of times they have scanned a TAG, or by bringing their geo-location into play to customise the experience further. Ciaran and Jeff explore the format, what it can do, and how the successful deployment of TAG rich environments for consumers offers the perfect recipe for mobile marketing success.

Download Episode 50