Ciaran and Daniel discuss Klout, the social media scoring service that has
been taking the web by storm. With over 100 million users worldwide, Klout has an interesting take on how influential you are in social media, but it isn’t perfect, and it can be gamed. Daniel also ridicules Ciaran on how un-influential he is socially.….
Follow @ciaraniow on Twitter and help right the injustice of it all (Or just follow @danielrowles – Ciaran forgets I edit these!)
Since this episode recorded Klout has rather tragically closed its doors and shut up shop. However, Kred is very much alive and kicking and does some very similar things so check it out.
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.