Ciaran talks to John Noble from Proactive about how to do direct marketing well. We also learn about Purls- Personal Urls that direct marketers are using to effectively personalise mailings with a funky, track-able and personal online twist.
Listen, subscribe or get in contact
The sunsetting of Google Optimize leaves marketers in search of a new optimize solution, so we have put together this handy guide to the best alternatives.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.