Ciaran talks to John Noble from Proactive about how to do direct marketing well. We also learn about Purls- Personal Urls that direct marketers are using to effectively personalise mailings with a funky, track-able and personal online twist.
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Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.