Daniel and Ciaran are back for the new year and re-evaluating their focus and what is important for 2021 and the new year ahead.
Daniel shares his journey into taming his email inbox, which this year has involved an interesting strategic approach rather than one tool to fix things. The results, as you will hear, have been dramatically positive. Ciaran finally gets tough on link building emails.
We also share our thoughts on the importance of conversion rate optimisation and the dangers of just focusing on conversion at all costs. The cost can be way higher than you think.
Listen in and learn how to navigate the fine line of conversion rate optimization success. Action this and 2021 might just be the year you fall back in love with your customers, or at least start to understand them better.
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
Evaluate the capabilities of ChatGPT, DeepSeek, and Google’s Gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.