Ciaran Rogers continues his discussions with Brightcove’s Luke Gaydon to discuss some of the advanced tools and techniques available for digital marketers keen to offer their customers the cutting edge of a combined online video/e-commerce experience. We take a look at the trends in the growth of video online and explore what the future for this exciting marketing medium could hold.
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The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Step‑by‑step prompt frameworks for planning content marketing, including why it works, a ready‑to‑copy prompt, and what to measure next.